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      <image:title>About - I am a Massachusetts based UX designer with a background in architecture, furniture design, and customer service. I am intimately aware of how design has a major impact on how you experience the world around you and the products you interact with, and I am motivated to help sculpt meaningful and supportive experiences for others as they interact with the world around them. I am an end-to-end designer able to provide project analysis, user research, ideation, sketching, wireframing, interface design, prototyping, and user testing.  I am skilled with Adobe XD, Illustrator, Photoshop, and Lightroom, as well as Figma and InVision.  However, I am always in the process of learning new tools and skills to help provide the best and most seamless design experience possible to any client. While not working, I love to sing, run, bike, hike and generally be outdoors.  I am also a photography enthusiast who focuses primarily on wildlife photography.  I am an avid boater who is also in the process of building my sixth boat, and eager to share that love with my son.</image:title>
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    <loc>https://www.ianbartondesign.com/work/loggr</loc>
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    <lastmod>2021-07-02</lastmod>
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      <image:title>Work - Loggr - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d1dc89d084a943514de704/1624460384740-RAC3PZXJ9MOV7H8875H1/Round4+%283%29.jpg</image:loc>
      <image:title>Work - Loggr - Community is a major part of many users’ boating lives. Incorporating collaboration and community would be critical. Boating is used as an escape and mental reset. Designing the app to be as unobtrusive as possible would be beneficial, because boaters want to spend less time fixing and more time boating. Price, selection, and availability were the deciding factors in where and how users decided to buy what they needed.  Providing flexibility and adaptability for each individual user’s needs would be important.</image:title>
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      <image:title>Work - Loggr - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Loggr - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Loggr - How might we allow boaters to easily manage the things they need for their boat?</image:title>
      <image:caption>Allowing users to customize how and what gets entered, and organizing it how they see fit is critical to providing the flexibility for each user’s needs.</image:caption>
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      <image:title>Work - Loggr - How might we enable boaters to find solutions to challenges they face?</image:title>
      <image:caption>I decided having a question and answer type section would enable users to not only get their own questions answered, but also share their knowledge and inventory with others, ultimately growing the general knowledge base, making the water a safer place, and enabling new connections between users.</image:caption>
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      <image:title>Work - Loggr - How might we provide efficiency and flexibility in the purchasing process?</image:title>
      <image:caption>I originally felt that being able to link retailers to the app to make in-app purchases would be beneficial, but quickly realized the complication inherent here. I realized I needed to rein myself back here and keep things simple and flexible. Allowing users to copy and paste a direct link(s) to their preferred retailer(s) provides the flexibility they need depending on what factors are most important to each user for each particular item.</image:caption>
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      <image:title>Work - Loggr - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Loggr - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Loggr - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Loggr - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Loggr - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Loggr - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ianbartondesign.com/work/tiny-tales</loc>
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    <lastmod>2021-07-03</lastmod>
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      <image:title>Work - Tiny Tales</image:title>
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      <image:title>Work - Tiny Tales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Tiny Tales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Tiny Tales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Work - Tiny Tales - “Crazy 8s”</image:title>
      <image:caption>Following the GV Sprint process, I then sketched Crazy 8s to quickly get ideas down on paper.</image:caption>
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      <image:title>Work - Tiny Tales - Solution</image:title>
      <image:caption>After looking back at my designs, I felt that there was a ninth option that didn't make it onto paper initially. This was actually a combination of my third and seventh sketches. The third sketch captured the visual filtering style I liked from the Target app, and the seventh captured the browsing style of Amazon Video. I combined these to create the basis for my design moving forward.</image:caption>
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      <image:title>Work - Tiny Tales - Day 3 - Storyboarding</image:title>
      <image:caption>Parent’s don’t have a lot of time to peruse new and interesting stories to read to their kids. They need to find books efficiently. So allowing them to filter by category, age range, and average reading time will help them decide what is appropriate for that moment, and then can scan the top few hits for something that will fit their needs. This ultimately reduces the time it takes to choose a book and gives that time back to spend reading and bonding.</image:caption>
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      <image:title>Work - Tiny Tales - Day 5 - Testing</image:title>
      <image:caption>The results from my testing yielded some clear design flaws (listed in the table below), but overall the structure and flow of the app was intuitive for the users I tested with. The issues seemed to revolve around iconography, content of the filtering system, as well as the limitations of my prototype.</image:caption>
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      <image:title>Work - Tiny Tales</image:title>
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      <image:title>Work - Tiny Tales</image:title>
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      <image:title>Work - Tiny Tales</image:title>
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      <image:title>Work - Tiny Tales</image:title>
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      <image:title>Work - Tiny Tales</image:title>
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      <image:title>Work - Tiny Tales</image:title>
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  <url>
    <loc>https://www.ianbartondesign.com/work/equipboard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-29</lastmod>
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      <image:title>Work - Equipboard - Quantitative Analysis</image:title>
      <image:caption>Google Analytics showed me that we were on the right track with focusing attention on the artist and item pages because most users navigate between artist (called ‘Pros’) and item pages. Google analytics also showed that pages were running slowly, which also bore out during user testing.  There is a lot of content on each page, so I decided that it would be beneficial to reduce the amount of content on each page given that, according to Hotjar (see below), ‘See more’ buttons were well engaged with.  By reducing the amount of content needing to load, while still giving the user the option to see more of each section, will help solve this problem.</image:caption>
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      <image:title>Work - Equipboard</image:title>
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      <image:title>Work - Equipboard</image:title>
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      <image:title>Work - Equipboard</image:title>
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      <image:title>Work - Equipboard</image:title>
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      <image:title>Work - Equipboard</image:title>
      <image:caption>Item Page Wire by Katie Loebach</image:caption>
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      <image:title>Work - Equipboard</image:title>
      <image:caption>Item Page Wire by Katie Loebach</image:caption>
    </image:image>
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      <image:title>Work - Equipboard</image:title>
      <image:caption>Item Page Mockup by Katie Loebach</image:caption>
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  </url>
</urlset>

